New Delhi, Jan. 29 -- Ayush Export Promotion Council (AYUSHEXCIL) and quick commerce firm Zepto have signed a Memorandum of Understanding (MoU) to facilitate online access of Ayush medicines and wellness products across India.

The collaboration aims to improve digital discovery while ensuring quality compliance and consumer trust in traditional healthcare products.

In his video address on the occasion, Union Minister of Ayush Prataprao Jadhav said that innovation-led Indian startups are playing a key role in improving last-mile access to trusted wellness products.

He noted that partnerships with established digital platforms demonstrate how technology can be leveraged responsibly to connect traditional Ayush systems with modern distrib...