New Delhi, March 13 -- The Department for Promotion of Industry and Internal Trade (DPIIT) and The Estee Lauder Companies Inc. (ELC) have formalised a strategic partnership through a Memorandum of Understanding aimed at catalysing innovation and entrepreneurship within India's expanding beauty and personal care sector.

The collaboration seeks to bolster the country's start-up ecosystem while providing emerging beauty brands with crucial resources and developmental support.

This initiative will integrate Start-up India's national platform with ELC's established entrepreneurial program, BEAUTY&YOU India, creating a comprehensive support structure for beauty innovators.

Participating start-ups will benefit from funding opportunities, expe...