New Delhi, June 25 -- Amazon India is expecting its upcoming Prime Day sale, scheduled from July 12 to 14, to set new records, a top company official revealed on Tuesday.

This year marks the ninth edition of the event and the first time it will span three full days in India.

"We expect this to be the biggest Prime Day in our history," said Akshay Sahi, Director, Prime, Delivery and Returns for India and Emerging Markets. "The entire organisation is super excited. We're wrapping up preparations, our sellers are excited and we're inbounding all the inventory," he added.

Prime Day 2025 will feature new product launches from over 400 brands. A key focus this year is faster deliveries, in line with the growing popularity of quick commerce....