New Delhi, July 11 -- Amazon has expanded its quick commerce service, Amazon Now, to select areas of New Delhi after a successful pilot in Bengaluru.

This marks the tech giant's second foray into the hyper-fast delivery market, highlighting its growing interest in the 10-minute delivery segment.

Launched as a pilot late last year in Bengaluru, Amazon Now was aimed at catering to the increasing demand for instant delivery of groceries and daily essentials.

Following strong traction, especially among Prime members, Amazon has now extended the service to parts of Delhi and plans to roll it out in other metros in the coming months.

"We are running our 10-minute delivery service Amazon Now in select pin codes in Bengaluru and Delhi, and ar...