New Delhi, Dec. 18 -- Adoption of artificial intelligence (AI) across India's 64 million micro, small and medium enterprises (MSMEs) could unlock more than USD 500 billion in economic value, but the country needs to shift from an 'adopt-first' to an 'invent-first' approach to fully realise this potential, according to a new report.

The report, 'India's Triple AI Imperative: Succeeding with AI in India', released jointly by BCG X-the technology and innovation arm of Boston Consulting Group-and the Federation of Indian Chambers of Commerce & Industry (FICCI), notes that while India is among the world's fastest-growing AI markets, it continues to lag in deep innovation and value realisation, reported PTI.

Untapped Potential in MSMEs

The s...