New Delhi, June 30 -- A new survey by Zoho Corporation reveals that 82 per cent of micro and medium retailers in India are eager to adopt digital sales channels, even as offline marketplaces remain their primary choice.

This highlights a growing trend among Indian retailers to embrace digital tools while retaining the trust and reach of physical stores.

The survey found that 60 per cent of MSMEs now operate through an omnichannel approach, combining both online and offline presence.

Among these, 75 per cent believe it helps increase customer reach, while 68 per cent reported receiving equal revenue from both streams.

Looking ahead, 60 per cent of retailers plan to adopt Artificial Intelligence (AI) and Machine Learning (ML) by 2030 to...