Pahalgam, Dec. 25 -- The Pahalgam Development Authority on Thursday inaugurated its first-ever Winter Tourism Festival, an initiative aimed at positioning the hill town as a year-round tourist destination.

Speaking at the launch, Hilal Ahmad, CEO, PDA, said the festival was designed to revive childhood memories, highlight Kashmir's cultural richness, and promote sustainable tourism.

"We want Pahalgam to be an all-season destination," said Mir Nasrullah Hilal jery, CEO, PDA, while speaking to Kashmir News Service (KNS) adding, "This winter is not just winter, it is a festival. Our memories, our culture, and even our stories from sipping kahwa by the kangri to tales of folklore and fairies are embedded in this season."

The festival, whic...