Srinagar, March 15 -- In order to offset the negative perception about J&K, J&K Tourism Department will launch second phase of multi-pronged tourism promotional campaign within and outside the country.

Secretary Tourism Rigzin Samphel stated this while convening a meeting with the representatives from travel and hospitality sector here at Tourism Directorate office on Friday.

Rigzin Samphel said the department has already started outdoor campaigns at Delhi and Mumbai airports where ads on J&K tourism run on regular intervals.

He said the department has also started advertisement campaign in major print and electronic media including FM stations both at national and regional level across the country to attract travellers to the State an...