Samba, Dec. 5 -- In a major step toward strengthening plastic waste management in rural Jammu & Kashmir, Director General, Rural Sanitation, Anoo Malhotra, on Friday inaugurated a state-of-the-art Plastic Recycling Facility in Samba.

The unit has been established with the support of the Indian Pollution Control Association (IPCA) and SBI Cards under its CSR initiative.

The launch aligns with a Memorandum of Understanding (MoU) between the Directorate of Rural Sanitation and IPCA, under which rural households will be paid ?10 per kilogram for clean dry plastic waste.

Officials said the incentive is expected to boost household-level segregation and ensure that low-value plastics, such as polybags, wrappers and multi-layered packaging, en...