Srinagar, Aug. 14 -- As part of its focus on expanding retail business across key markets outside Jammu and Kashmir, J&K Bank has entered into tie-ups with two reputed builders of the Tricity region - Amayra Sky City and Amayra Trillium - both situated at prime locations in Kharar, Mohali.

The tie-up ceremonies were held at the Bank's Cluster Office (Mohali) in the presence of GM & Divisional Head (Jammu) Ashok Gupta, Zonal Head (Kathua) Suresh Choudhary and Cluster Head (Mohali) Vishal Pandoh, along with senior representatives of the builder groups.

In a Statement issued , Ashok Gupta said, "These collaborations are part of our business strategy to tap into high-potential retail housing markets beyond J&K, offering customers convenient...