Srinagar, Aug. 15 -- In a significant push towards safeguarding J&K's unique cultural heritage and enhancing the livelihood of its artisans and farmers, Chief Secretary, Atal Dulloo friday directed the Industries & Commerce Department to formulate targeted plans for fully leveraging the advantages of the UT's Geographical Indication (GI) tagged products.

Chairing a meeting convened to chalk out a strategy for unlocking the economic and cultural potential of GI products, the Chief Secretary emphasised the need for robust measures to ensure quality, authenticity, and global recognition of these items.

The meeting was attended by Principal Secretary, Agriculture Production Department (APD); Commissioner Secretary, Industries & Commerce; Se...