Jammu, July 17 -- The Central Bureau of Communication, Ministry of Information and Broadcasting, Regional Office J&K, today organised a day-long orientation programme for empaneled cultural troupes and individual artists. The event was held at the Conference Hall of the Chief Commissioner of Income Tax Office, Rajbagh, Srinagar.

The objective of the orientation was to familiarise artists with various aspects of public communication and to strengthen their role in CBC's outreach initiatives aimed at promoting central government schemes and welfare programmes across Jammu and Kashmir.

Vikram Sahay, Chief Commissioner of Income Tax for UTs of Jammu & Kashmir and Ladakh was the Chief Guest. In his address, Sahay emphasised the power of trad...