SRINAGAR, July 14 -- Chief Minister Omar Abdullah today said that in order to promote repeat tourism in Kashmir, it is essential to offer something new and refreshing each time-like adventure tourism.

He was speaking at the launch of the book "Valleys of Jammu and Kashmir - A Tribute to the Soul of Jammu and Kashmir" authored by Mehmood A. Shah, Managing Director, Kashmir Power Distribution Corporation Limited, at a local hotel here.

"If we aspire to promote repeat tourism, we must recognize that tourists won't return solely for our Mughal gardens or the Tulip bloom, nor just for the gondola rides. They return when offered something new-something refreshing each time. Adventure tourism provides exactly that. No two experiences are ever ...