Leh, Dec. 22 -- The recent unveiling of the "Destination Ladakh" logo by the Hon'ble Lieutenant Governor of the Union Territory of Ladakh during a grand inaugural event on December 18, 2025 marks a significant step towards strengthening Ladakh's tourism identity through a unified and meaningful visual representation. The new logo is designed by Team Stringmo, a young collective of artists from Kargil, and introduced by the Department of Tourism, Ladakh.

The 'Destination Ladakh' logo presents a distinctive visual identity, deeply anchored in the region's authenticity, cultural richness, and unique sense of place. It draws inspiration from Ladakh's pristine landscapes, age-old traditions, spiritual heritage, and the resilient way of life o...