Leh, Feb. 21 -- Tourism stakeholders in Ladakh on Saturday appreciated the Tourism Department's sustained push on branding, promotion and policy reforms, voicing optimism that the coordinated efforts will help deliver a stronger tourism season in 2026.
All Ladakh Hotel & Guest House Association (ALHAGHA) and the All Ladakh Adventure & Tour Operators Association (ALATOA) reaffirmed their commitment to working closely with the administration to ensure that tourism in Ladakh grows responsibly, inclusively, and sustainably for the benefit of the region and its people.
The fallout of the Pahalgam terror attack in April last year was also felt in Ladakh, with the tourism sector emerging as one of the worst affected. The situation was further ag...