JAMMU, Jan. 28 -- Blending technology-driven coordination, immersive community outreach and sustained citizen engagement, the Nasha Mukt Jammu & Kashmir Abhiyan has evolved into a comprehensive governance model that is redefining how complex public health challenges like substance abuse are addressed, monitored and owned by the public across the Union Territory.

Launched on April 5, 2025, the NashaMukt Jammu & Kashmir Abhiyan, spearheaded by the Department of Information & Public Relations (DIPR) with other government departments, has emerged as one of the most comprehensive, technology-driven and publicly verifiable de-addiction campaigns in the country. Aligned with the national vision of the NashaMukt Bharat Abhiyan, the J&K initiativ...