NEW DELHI, Nov. 27 -- The Jammu and Kashmir Pavilion at the 44th India International Trade Fair (IITF) 2025 concluded on a highly successful note, registering on-the-spot sales amounting to approximately Rs. 13.50 crore and generating 6000+ business leads for the participating exhibitors.
These results underscore the strong market response to Jammu and Kashmir's diverse product range, including world-renowned handicrafts, handlooms, agricultural and horticultural products, as well as the growing confidence of buyers and trade visitors in the quality, authenticity and competitiveness of products from the region.
Building on the success of previous editions, this year's Pavilion was strengthened with enhanced branding and extensive publicit...