Srinagar, Feb. 1 -- Indian Institute of Carpet Technology (IICT) and NIFT, Srinagar has developed 36 box prototypes for unique packaging of Kashmiri handicrafts with the aim of boosting sales.
Director IICT Zubair Ahmad said the packaging is an inseparable part of the famed Kashmir handicrafts, which facilitates its foray into international markets in a big way.
"Time has come for artistic packaging to create a unique unboxing experience of the famed arts of Kashmir and boost its market value," Ahmad said.
He called upon business stakeholders associated with Kashmir Arts to carry out firsthand appraisal at its Nowshera campus and adopt the available packaging prototypes, catering to the market needs.
"Kani shawl costing upwards of Rs 2 ...