MASERU, April 23 -- To master the art of salesmanship and maneuver the business world, one should always go through simple but salient steps; "ABCD".
ABCD is an abbreviation of a traditional mantra phrase of business men and women, "Always, Be, Closing, Deals". In sales terms, "closing a deal" is generally defined as the moment when a prospect customer decides to make the purchase after negotiations between the seller and the customer.
Whenever the deal is closed, Thabo Lenyatsa says something has been sold, be it the product or the brand. He goes on to add that a customer always has a need which a salesperson can always capitalize on in a deal.
"A client always has a need but sometimes they are not aware of such need until a sales perso...