Maseru, March 12 -- Small businesses normally stumble with the challenges of attracting customers. But they often overlook the solution that is right before their eyes- Facebook. With Facebook being the leading social media platform in terms of users' engagement, businesses seem to augment enormously on it.

It is said to be used by 30.8 percent of the Basotho population as of January 2025.

On Facebook, with almost every user having over one thousand friends, advertising has been no brainer. Furthermore, Facebook itself has a marketplace where business owners can display their products for their target market to see and it is even easier because Facebook does not have age restrictions except for its users should be over eighteen years, s...