MASERU, March 19 -- For many Basotho youth, fashion has become more than just clothing, it is a powerful expression for identity, culture and creativity, not leaving out job creation and economic growth. From young designers crafting unique pieces to trend setters proudly wearing them, fashion is becoming the statement of who you are.

The trailblazing generation of Basotho have given it their all to ensure that Lesotho gets recognised globally for its iconic culture and rich sense of fashion.

To begin with, by comparing modernity and culture, Lesotho's fashion industry has risen to new heights. This can be seen in Joachim Garments, a brand that is hundred percent produced in Lesotho collaborating with Matlama F.C. to design their home a...