The Changing Role of IT in the Customer Experience Era
India, Jan. 27 -- The majority of today's chief information officers (28%) are leading their organization's digital transformation. And Adobe research points out that transformation most often entails reorienting people, processes and technology around the customer. Today's CIO plays a role in enabling customer experience more often than not.
CIOs are increasingly essential to driving strong business impact, playing a role in customer experience (CX), and enabling their stakeholders to serve customers with relevant, timely and in-context experiences throughout the purchase journey.
That doesn't mean that CIOs or their teams are building out customer-facing campaigns or communications. But, they are working closely with marketing and oth...
Click here to read full article from source
To read the full article or to get the complete feed from this publication, please
Contact Us.