India, Jan. 27 -- The majority of today's chief information officers (28%) are leading their organization's digital transformation. And Adobe research points out that transformation most often entails reorienting people, processes and technology around the customer. Today's CIO plays a role in enabling customer experience more often than not.

CIOs are increasingly essential to driving strong business impact, playing a role in customer experience (CX), and enabling their stakeholders to serve customers with relevant, timely and in-context experiences throughout the purchase journey.

That doesn't mean that CIOs or their teams are building out customer-facing campaigns or communications. But, they are working closely with marketing and oth...