India, July 8 -- Over the past several years, enterprises of all types and sizes have transformed themselves into data-driven organizations. With the assistance of data analytics, it's now possible to put customer and market data to work and obtain rewarding insights almost immediately.

While data analytics' benefits are well documented, some organizations remain stubbornly on the sidelines, concerned that the cost of launching and running a data analytics project will outweigh any potential rewards. Yet as data analytics technology grows ever more powerful and accessible, such enterprises may now want to reconsider their decision.

First steps

To introduce data analytics effectively, enterprises need to develop a strategy that promotes...