India, Jan. 23 -- The digital transformation of brick-and-mortar stores may create an opportunity for organizations to better personalize customer interaction. The recent NRF Retail Big Show conference brought out the likes of Panasonic, Cisco, Samsung, and Tobii Pro who discussed how different data capturing technology could shed more light on customer habits.

While it can seem academic to amass data from online channels, technology providers are finding ways to capture information in the real world. That might open the door for organizations to craft marketing, sales, and product specifically for the individuals who roam their aisles.

Technology such as eye tracking has been in development for years, said Mike Bartels, director of mar...