India, March 18 -- Every generation has its gold rush, and it's clear that the next gold rush is the sharing economy. According to a McKinsey report, more than 150 million people in the US and Europe are providers on some sort of sharing platform. At the same time, incredible momentum is pushing both Uber and Lyft to billion-dollar IPOs in 2019. But we haven't seen anything concrete yet. There is huge potential for even more growth as the sharing economy gains footholds in emerging markets in Asia, Africa and Latin America. In fact, PwC estimates that the global sharing economy will reach $335 billion by 2025, mainly due to growth in these geographies.
Sharing platforms will need to act fast in this competitive market. Both merchants and u...