India, April 13 -- Before the pandemic hit, digital disruption was the major force shaping the direction of business models and entire industries. As 2020 demonstrated, digital disruption seems relatively tame now compared to COVID-19's impacts on business. The sudden and dramatic shifts in everyday realities negatively impacted predictive model accuracy because they were so inconsistent with historical data.

"One of the really big things that people grappled with is the fact that they took for granted that the models were built properly," said Scott Zoldi, chief analytics officer at decisioning platform provider FICO. "Obviously we were in a time of huge stress so as people were trying to understand how to pivot their business, instead ...