India, Sept. 22 -- In theory, the need for data-driven decisions to guide overall business strategy is not a difficult notion to grasp. Yet, many executives struggle with the concept and process due to a lack of time and/or the technical knowledge required to effectively gather, sort and apply data and analytics. When executives don't allocate the time or invest resources into learning the technical knowledge required, there can be a significant and detrimental impact on business production and meeting goals that all stakeholders expect and demand.

Today's IT professionals can take an active role in helping their colleagues and upper management to become more knowledgeable in this area. By sharing their insights on effective data collect...