India, March 21 -- Humans share a powerful need for emotional connection. It's what sets us apart from other species: Our ability to connect and relate to one another gives us the power to cooperate and work together toward common goals.
In the corporate world, this means that all customers share this same need. As humans, we want to feel heard and understood, and that need carries over to the products and services we purchase. This is a key challenge for businesses. In the age of outsourcing and automation, how can companies truly understand and connect with their customers? Artificial intelligence and machine learning may bring to mind images of emotionless robots and cold algorithms. But in fact, these tools can - and should - help to m...