India, March 22 -- As a part of their industry initiative, Liva from Birla Cellulose conducted a hub meet at Salem focusing on saree category. A key textile centre, Salem is known for yarn-dyed products and innovations in fabrics. The event was focused to provide a one-stop customer experience centre for innovation, technical, product and marketing solutions for the exporters, brands and buyers across the country focusing on the saree category.
Today, the saree market is about Rs 65,000 crore and Salem has a unique blended fabric offering for sarees. The motive of the meet was to build awareness for the emerging trends within the saree segment, and also sharing an opportunity for yarn partners and weavers especially from the Salem region t...