India, April 30 -- What is plain on the back, thick and soft on the front, and has a lustrous sheen, whose texture has led to the word's use as an adjective to describe something soft and smooth? VELVET!

Velvet is no longer just a luxury fabric, used only on special occasions and exclusive purposes. Today there are high-end applications and also they serve as simple fashion statements. About 50 lakh meters of velvet fabrics are manufactured in India every month, said Rishabh Shorewala, Executive Director of Klass Velvets Pvt Ltd.

Revealing information on velvets and also his company to ITJ, he said velvet was once a major prerogative of Korea, but then the focus sifted to China. "At present, China is vacating velvet and has only 20 per c...