India, Nov. 17 -- The Government of India has issued a release:
The government has decided to revise the rates of advertisement by 26%. The media rates for print media per sq.cm. for one lakh copies of dailies in the black and white advertisement have been enhanced from Rs. 47.40 to Rs. 59.68, an increase of 26%. The Government has also agreed to the recommendations of the Committee relating to premium rates to be offered for colour advertisements, preferential positioning.
Central Bureau of Communication (CBC) is a nodal Media Unit under the Ministry of Information and Broadcasting for undertaking publicity campaigns on behalf of various Ministries/Departments of the Government of India in various media vehicles, including Print media, e...