Intellectual Property India Publishes Patent Application for 'Method And System For Optimizing Content Insertion During Streaming Of A Media Content' Filed by Star India Private Limited

MUMBAI, India, April 18 -- Intellectual Property India has published a patent application (202321067981 A) filed by Star India Private Limited, Maharashtra, on Oct. 10, 2023, for 'method and system for optimizing content insertion during streaming of a media content.'

Inventor(s) include Bingyang Huang; Haifang Qin; and Tao Xiong.

The application for the patent was published on April 18, under issue no. 16/2025.

According to the abstract released by the Intellectual Property India: "A method and a system for optimizing a second media content insertion while streaming first streaming media content are disclosed. The method includes receiving a modified manifest including a second content position marker corresponding to the first streamin...