Intellectual Property India Publishes Patent Application for 'Internet Of Things Adaptive Marketing Strategy System Via Iot Analytics' Filed by Symbiosis International

MUMBAI, India, Jan. 9 -- Intellectual Property India has published a patent application (202521110528 A) filed by Symbiosis International, Pune, Maharashtra, on Nov. 12, 2025, for 'internet of things adaptive marketing strategy system via iot analytics.'

Inventor(s) include Gaurav Singh Rana; Pranjal Kumar; and Dr. Ca. Prasanna Kulkarni.

The application for the patent was published on Dec. 12, under issue no. 50/2025.

According to the abstract released by the Intellectual Property India: "A system (100) for adaptively selecting and optimizing marketing strategies using real-time analytics of multi-modal data from IoT Devices & Sensors (10) including wearables (11), smart shelves (12), and beacons (13) is disclosed. Data is pre-processed ...