Intellectual Property India Publishes Patent Application for 'Dynamically Adjusting Digital Component Campaign Values For Disengaged Consumers' Filed by Google Llc

MUMBAI, India, Feb. 7 -- Intellectual Property India has published a patent application (202417087178 A) filed by Google Llc, Mountain View, U.S.A., on Nov. 12, 2024, for 'dynamically adjusting digital component campaign values for disengaged consumers.'

Inventor(s) include Rajamani, Srinivas; Dempsey, Matthew; Kurse, Manish; Levine, Geoffrey; Xing, Zhi; Akabas, Tal; You, Dongguang; Fang, Yuan; Shi, Zheng; Singh, Digvijay; Shrin, Shrikrishna; and Liu, Yifan.

The application for the patent was published on Feb. 7, under issue no. 06/2025.

According to the abstract released by the Intellectual Property India: "The technology is generally directed to determining whether a consumer being presented with a digital component is a disengaged and...