MUMBAI, India, June 6 -- Intellectual Property India has published a patent application (202417100426 A) filed by Google Llc, Mountain View, U.S.A., on Dec. 18, 2024, for 'contextualized and optimal content load and placement in a web search environment using generative models.'

Inventor(s) include Shrivastava, Abhishek; and Dabbiru, Lakshmi Kumar.

The application for the patent was published on June 6, under issue no. 23/2025.

According to the abstract released by the Intellectual Property India: "Example embodiments of the present disclosure provide for an example method for content item load and placement. The method includes obtaining, by a machine-learned model, input data comprising: (i) user context data, (ii) query context data, ...