MUMBAI, India, Sept. 12 -- Intellectual Property India has published a patent application (202421016951 A) filed by G. H. Raisoni College Of Engineering; and G. H. R. Labs And Research Centre, Nagpur, Maharashtra, on March 8, 2024, for 'a method for customer segmentation in e-commerce.'

Inventor(s) include Bhimarapu, Harshita; Bhelkar, Sakshi; Agarwal, Rahul; Dhule, Chetan; and Chavhan, Nekita.

The application for the patent was published on Sept. 12, under issue no. 37/2025.

According to the abstract released by the Intellectual Property India: "The present invention is related to a method for customer segmentation in E-commerce using K-means clustering in today's tech-driven market, effective Customer Relationship Management (CRM) is v...