CULTURE, A POWERFUL LENS THROUGH WHICH BRANDS CAN UNDERSTAND THEIR AUDIENCES, PERSONALIZE THEIR OFFERINGS, AND SPARK MEANINGFUL CONNECTIONS: PREM NARAYAN, OGILVY AT WAVES

India, May 1 -- The Government of India issued the following news release:

On the opening day of WAVES 2025, a compelling masterclass on brand-building delivered by Shri Prem Narayan, Chief Strategy Officer, Ogilvy, offered deep insights into how culture can be harnessed to build brands that resonate with the Indian consumer.

In his session titled "Culture as a Fuel to Build Brands", Shri Narayan underscored the pivotal role of cultural relevance in shaping brand narratives and influencing consumer behavior. He showcased how advertising in India has evolved by rooting itself in cultural traditions, and how brands that align with cultural values are more likely to earn enduring consumer loyalty.

Citing Cadbury's advertising journey as a c...