India, Jan. 27 -- The Government of India has issued a release:
The Ministry of AYUSH will facilitate the signing of a Memorandum of Understanding (MoU) between the Ayush Export Promotion Council (AYUSHEXCIL) and Zepto Limited on 28 January 2026 in New Delhi. The partnership aims to build a structured digital framework for promoting authentic AYUSH medicines and wellness products through verified online channels.
The MoU signing ceremony will be presided over by Union Minister of AYUSH, Shri Prataprao Jadhav in presence of Secretary Vaidya Rajesh Kotecha. The agreement will be signed by Shri Anurag Sharma, Chairman, AYUSHEXCIL, and Shri Kaivalya Vohra, Co-Founder, Zepto.
This collaboration marks a significant step toward integrating trad...