India, Nov. 18 -- With nearly two-thirds of the world's population plugged in the cyberspace, interestingly, social media seems to appeal to a wide range of cultures, age groups and personalities. What happens in a social media minute according to reports is rather mind boggling. Yes, there are nearly 4.4 billion internet users across multiple device types sending or receiving a whopping 41.6 million messages over Facebook Messenger and WhatsApp, besides, 3.47 lakh persons seem to be scrolling Instagram, 87,500 people posting to Twitter and another 4.5 million videos being watched on YouTube. This is possible due to the easy availability of affordable smartphones.

Notably our country has been a growing market for the social media network w...