India, Jan. 27 -- Barista Pride', an annual initiative conceptualized by TATA Starbucks that celebrates beverage innovation will return for its 6th edition this month. Designed to celebrate the remarkable dedication and passion for coffee exhibited by the brand's partners, 'Barista Pride', encourages the conceptualization of a unique beverage that is reflective of each store. Available to consumers for a limited period only, 390 stores nationwide will bring forth renditions of beverages that are true to the Starbucks philosophy of personalization, stemming from the barista's insights into their daily interactions with consumers.

The inaugural edition in 2019 comprised participation from 134 stores and baristas. Following the remarkable g...