India, Feb. 6 -- In a media landscape dominated by endless scrolling and solitary screens, Sony Pictures Networks India (SPNI) is placing renewed emphasis on shared viewing. By reimagining game shows and reality television, the Company is transforming formats once seen as traditional into powerful unifiers that bring Indian families across generations back to the living room. As content consumption fragments across platforms, SPNI is prioritising participation-led formats that invite viewers to play, predict, learn, and aspire, helping restore the habit of appointment viewing through collective experiences.
This approach reflects SPNI's understanding of audiences as selective and value driven. Viewers respond to immediacy, momentum, and a ...