Penguin Random House: Penguin Random House Partners With TikTok to Transform Book Discovery
India, Sept. 23 -- With more than 75 billion views and counting, #BookTok is one of TikTok's most popular hashtags, building a vibrant, global community of people who share a passion for reading. On September 20th, TikTok and Penguin Random House launched a feature that makes it easier than ever to find your next great read and connect with a community of book lovers. For the first time, users can tag their favorite Penguin Random House books through a link in their videos, which will direct people to a dedicated page with details about the book and a collection of other videos that link the same title. This new feature paves the way for effortless book discovery and provides a natural forum where users can engage with others interested i...
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