India, July 20 -- Kerala's rising brand value in the post-COVID-19 era must be effectively leveraged to drive industrial growth across the state, said Industries Minister P. Rajeeve on Friday. He was speaking at a stakeholder workshop in Kochi, convened to expand the scope of the 'Kerala Brand' (Nanma) initiative, which aims to certify high-quality, responsibly manufactured products with global standards.
The workshop was jointly organised by the Department of Industries and Commerce, Kerala Bureau of Industrial Promotion (K-BIP), Kerala State Industrial Development Corporation (KSIDC), and KINFRA, under the Central Government's "Rising and Accelerating MSME Performance" (RAMP) scheme.
Highlighting the government's broader vision, Minister ...
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