India, Jan. 7 -- Brands want reliable visibility whenever users look for information. Search engines and AI assistants read content differently, yet both reward clarity, accuracy, and structure. Envigo's DualRank approach focuses on helping brands address these requirements together rather than treating them as separate tasks. This creates a visibility model that works across multiple engines and provides stronger coverage in research and decision-making stages.
Why a dual approach matters
Search engines rely on ranking signals. AI assistants rely on context and clear descriptions. When brands optimise only for search, their information does not always appear in AI responses. When they focus only on AI-related updates, search performance ...