ALIGARH, Nov. 17 -- commerce. The event commenced with a welcome address, followed by opening remarks from Prof. Salma Ahmed, Chairperson of the department, who stressed the importance of equipping future managers with analytical competencies to support data-driven business decision-making.
Prof. Jamal Ahmed Farooqi, Faculty Advisor, Co-Curricular Committee, underlined the need to bridge academic learning with contemporary industry practices.
The first session was conducted by Mr. Syed Atif Umar, Chief Analytics Officer at Meesho, who spoke on "Online Business Models: The Data Behind a Purchase." He explained how e-commerce platforms such as Amazon, Flipkart, and Nykaa employ data to enhance personalization, optimize pricing strategies, a...