India, Nov. 1 -- Quick commerce startup Zepto has announced a sweeping overhaul of its pricing model, scrapping all handling, surge, and rain fees across orders and offering free delivery on purchases above Rs 99.

The move places Zepto in a strong competitive position within India's rapidly expanding 10-minute delivery sector, as it takes on rivals Blinkit and Swiggy Instamart in an intensifying price war.

Additionally, any order exceeding Rs 99 will now be delivered free of charge.

For smaller orders under Rs 99, Zepto will levy a flat Rs 30 delivery fee but has removed the small cart and convenience charges, including those previously applied to cigarette and tobacco deliveries.

Notably, the Rs 99 threshold for free delivery is the ...