Kolkata, July 12 -- ZEE5 is set to enter the Free Ad-Supported Streaming Television (FAST) segment in India this August, as it deepens its Connected TV strategy, according to a press release on Friday.
The platform has partnered with Amagi Media Labs Ltd., a leading provider of cloud-based broadcast and streaming technology, to deliver a curated, always-on selection of free entertainment across connected devices and smart TVs.
Amit Goenka, President, Digital Business and Platforms, Zee Entertainment Enterprises Ltd., said the move supports ZEE5's broader objective of expanding reach and simplifying access for India's evolving digital audience.
Ashish Sehgal, Chief Growth Officer, ZEEL, said the collaboration with Amagi has helped ZEE5 ...
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