India, Aug. 3 -- In a crowded digital space, getting noticed requires more than just good content. Public relations (PR) and backlinking play a critical role in building brand visibility and credibility and improving search engine rankings.

But managing these efforts in-house can be time-consuming and resource-heavy. From media outreach to link-building, it takes consistent strategy and expertise.

This is why many brands are turning to specialised agencies to handle PR and backlinking. Read on to learn more about the key benefits of outsourcing PR and backlinking for content-driven brands.

Why do PR and backlinking matter for brands?

PR and backlinking are two of the most powerful tools for building online authority and visibility. Ef...