Srinagar, Sept. 23 -- The situation in Jammu and Kashmir is becoming normal once again with even destination weddings happening in the Valley, giving the region a much-needed boost.

The wedding ceremony of Rajvir and Jaspreet at Pahalgam on Monday has brought to focus the scope of Kashmir being promoted as a Wedding Destination, Kashmir Observer reported.

Industry insiders say that buoyed by the confidence of a record tourist footfall many NRIs and other families are now planning their weddings in Kashmir given the romantic and nostalgic appeal the place has for people across the globe.

This summer saw the grand wedding of a prominent national executive at Srinagar.

The UT's tourism department is also helping this promotion.

"Jammu &...