India, Nov. 9 -- Thailand has tightened its alcohol control laws, expanding restrictions on consumption, sales and advertising, with tourists also subject to the revised rules.

The existing ban on alcohol sales between 2 p.m. and 5 p.m. at most retail outlets, in place since 1972, will now be enforced with fines of at least 10,000 baht (US$300) for drinking or being served alcohol during prohibited hours or in restricted locations, reported Bloomberg News.

Exemptions apply to licensed entertainment venues, hotels, certified establishments in designated tourist zones, and international airport areas, according to the report.

The amended Alcoholic Beverage Control Act also restricts alcohol advertising, permitting only factual product in...